:root {
  --bg: #f4f3ee;
  --paper: #fffcf7;
  --ink: #161616;
  --muted: #5a5854;
  --line: #d4d1c8;
  --accent: #2b2b2b;
  --max: 68rem;
  --measure: 40rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;
  font-size: 1.125rem;
  line-height: 1.6;
}

img {
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

.skip {
  position: absolute;
  left: -999px;
  top: 0;
}

.skip:focus {
  left: 1rem;
  top: 1rem;
  background: var(--paper);
  padding: 0.5rem 0.75rem;
  z-index: 10;
}

.wrap {
  width: min(var(--max), calc(100% - 2.5rem));
  margin-inline: auto;
}

.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--bg);
  position: sticky;
  top: 0;
  z-index: 5;
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.7rem 0;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
}

.brand img {
  display: block;
  height: 2.6rem;
  width: auto;
}

.brand-name {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem 1.15rem;
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

nav a {
  text-decoration: none;
  color: var(--muted);
}

nav a:hover,
nav a:focus {
  color: var(--ink);
}

.hero {
  padding: 4.5rem 0 4rem;
  border-bottom: 1px solid var(--line);
}

.eyebrow {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 1rem;
}

h1,
h2,
h3 {
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.15;
}

h1 {
  font-size: clamp(2rem, 5vw, 3.25rem);
  max-width: 18ch;
  margin: 0 0 1.25rem;
}

h2 {
  font-size: clamp(1.6rem, 3vw, 2.1rem);
  margin: 0 0 1rem;
}

h3 {
  font-size: 1.15rem;
  margin: 0 0 0.5rem;
}

.dek {
  max-width: var(--measure);
  font-size: 1.2rem;
  margin: 0 0 1.25rem;
}

.sit-line {
  max-width: var(--measure);
  margin: 0 0 2rem;
  color: var(--muted);
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 1rem 1.75rem;
}

.cta {
  display: inline-block;
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.04em;
  text-decoration: none;
  background: var(--ink);
  color: var(--paper);
  padding: 0.85rem 1.15rem;
}

.cta:hover,
.cta:focus {
  background: #000;
}

.cta-email {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.95rem;
}

.cta-email a {
  text-underline-offset: 0.15em;
}

.link-quiet {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.9rem;
  color: var(--muted);
}

section {
  padding: 4rem 0;
  border-bottom: 1px solid var(--line);
}

.lede {
  max-width: var(--measure);
  margin: 0 0 2rem;
}

.loop {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem 1.5rem;
  list-style: none;
  padding: 0;
  margin: 0;
}

.loop li {
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 1.1rem 1.15rem;
}

.loop dt,
.loop .name {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin: 0 0 0.4rem;
}

.loop p {
  margin: 0;
  color: var(--muted);
  font-size: 1rem;
}

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.panel {
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 1.5rem 1.4rem;
}

.panel p:last-child {
  margin-bottom: 0;
}

.kicker {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 0.65rem;
}

.close {
  max-width: 48rem;
  margin: 1.75rem 0 0;
}

.beats {
  display: grid;
  gap: 1rem;
  padding: 0;
  margin: 0;
  list-style: none;
}

.beats li {
  padding: 0 0 0 1.1rem;
  border-left: 2px solid var(--ink);
}

.scoreboard {
  display: grid;
  gap: 1rem;
  padding: 0;
  margin: 0 0 1.5rem;
  list-style: none;
}

.scoreboard li {
  display: grid;
  grid-template-columns: 8.5rem 1fr;
  gap: 1rem;
  padding: 1rem 0;
  border-top: 1px solid var(--line);
}

.scoreboard li:last-child {
  border-bottom: 1px solid var(--line);
}

.source {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
}

.note {
  max-width: 46rem;
  color: var(--muted);
  font-size: 1.02rem;
}

.offers {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.offer {
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 1.5rem 1.4rem;
}

.meta {
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.8rem;
  color: var(--muted);
  margin: 0 0 0.85rem;
}

.who {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.site-footer {
  padding: 2rem 0 2.5rem;
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 0.85rem;
  color: var(--muted);
}

.site-footer .wrap {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.25rem;
  justify-content: space-between;
}

.site-footer a {
  color: var(--muted);
}

.page-main {
  padding: 3.5rem 0 4rem;
}

.page-main p {
  max-width: var(--measure);
}

@media (max-width: 800px) {
  .loop,
  .split,
  .offers,
  .who {
    grid-template-columns: 1fr;
  }

  .scoreboard li {
    grid-template-columns: 1fr;
    gap: 0.25rem;
  }

  .brand img {
    height: 2.2rem;
  }

  nav {
    justify-content: flex-end;
  }

  .hero {
    padding: 3rem 0 2.75rem;
  }
}

@media (max-width: 560px) {
  .site-header .wrap {
    flex-direction: column;
    align-items: flex-start;
  }

  nav {
    justify-content: flex-start;
  }

  .cta {
    width: 100%;
    text-align: center;
  }
}